While Joel Friant began his career in real estate, he has succeeded in business far beyond the scope of selling property. Friant is an entrepreneur who has achieved personal success as a restaurateur, motivational speaker, life coach and financial adviser. His foray into product marketing actually began back in the ‘90s when he came up with the idea for selling the Habanero pepper in a spice form. The ‘Original’ Habanero Shaker has turned into a bestseller in the e-commerce world.
Joel Friant launched his first restaurant in 1995. The idea stemmed from his love of Thai food and a desire to bring it to the public in a fast food form. Dubbed “The Thai Guy,” Friant went on to use his knowledge of the food industry to help him market The Habanero Shaker. Following the market drop in 2008, Friant began to concentrate more heavily on product and brand marketing. Through this brand creation, Friant came up with the concept of “The Income Thermostat,” a philosophy that centers around controlling one’s ability to achieve financial success.
In the years that followed, Friant became increasingly interested in online sales and branding and began to heavily market The Habanero Shaker on websites like eBay and Amazon. The branding of The Habanero Shaker was based on Friant’s love of spices and the fact that he successfully marketed the product as 100 percent Habanero pepper with no additives. As he continues to market The Habanero Shaker and look for improvements, Friant has imparted his business savvy to other entrepreneurs by helping them achieve their personal goals through seminars, online courses, books and lectures.
Because of his love of the free market and the lessons he has learned regarding industry trends, Friant has also helped like-minded entrepreneurs field the world of cryptocurrency (think Bitcoin) and he continues to be a leader in the marketing, branding and startup world.
Full interview on Joel Friant can be found: https://ideamensch.com/joel-friant/