Lori Senecal is a renowned organization leader in the marketing industry residing in New York.As a leader, she has the passion for bringing out the best of people and companies. She holds a degree in sales and marketing, with expertise in the multinational account, brand architect, integrated marketing, and data analytics. Lori currently works as the global chief executive officer of Crispin Porter and Bogusky. She is responsible for overseeing the company’s global growth and development as well as coordinating offices. She was privileged to work with popular brands in the universe including Nestle, Staples, Xbox, Weight Watcher’s, Sprint, Applebee’s, InBev, Molson, and Nabisco. Senecal’s innovation skills made her establish a young-adult marketing unit, TAG Ideation, in 2003. For more details visit Crunchbase.
Lori Senecal started her career in 2005, at DDB Worldwide Communications Group Inc. She served the company as the chief marketing officer and later as the head of the entire sales and marketing division for three years. Lori’s realization of TAG Ideation made her get an employment opportunity at McCann Erickson Worldwide, a division of McCann Worldgroup Inc., as a deputy managing director of TAG-New York. Lori Senecal prospered and got appointed as the accountant management director as well as the executive vice president of McCann Worldgroup. Later In 2009, she got employed at Kirshenbaum Bond and Partners as the chief executive officer, president, and a partner. In 2014 Lori Senecal advanced in the corporate world to become the director and chief executive officer of MDC Partners. During her reign at MDC, she designed and implemented strategic visions that promoted collaboration and growth of the company’s network. Early 2015 she became the CEO of CP&B. Check out Adweek to know more.
According to Salary, Lori Senecal has reformed the culture and business of CP&B, making it be among the most creative companies in the world. Lori enhanced the firm’s yield and boosted entrepreneurship spirits within the agency. She joined the Advertising Council is a member as well as the director. Lori Senecal’s innovative and competitive leadership skills have made her honored in the corporate world by receiving several awards including a woman to watch in the marketing industry. According to Fast Company, Senecal is among the most creative people in business in 2017.
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Lori Senecal comes off a little different from your typical CEOs. With a rather self-described introverted personality, her most notable effects are a tough countenance and an all-black and sometimes navy-blue wardrobe. Still, the blue-eyed Canadian has become a force to reckon with in the advertising world. She has earned a reputation in both local and global platforms during the most critical transition period for most advertising agencies. It’s a time when organizations not only need to embrace the necessity of globalization in their operations but also stop relying on iconic founders and create efficient, future-oriented business; Lori Senecal has proved to deliver just that. She states that you are only as good as your last campaign. Check out LinkedIn to know more.
How she made it
Lori begins her day with a workout as it stimulates a flow of new ideas before meeting her leadership team to deliberate on important initiatives across the ten other offices around the world. She emphasizes the need to maintain regular communication with clients and her team to allow productivity and focus on the mission. Advertising requires a flow of lots of new ideas; thus, Lori Senecal has fostered a collaborative culture among her team members. She notes that radical collaboration across geographies and even through roundtable discussions go a long way in conceiving and executing bold ideas. At CP+B they believe that titles do not determine the best idea. Lori relates her strong collaborative and leadership skills to her high school days when she was a coach. She loved gymnastics throughout high school and college; however, her height could not allow Lori to join the team. She became the coach instead of competing, which gave her a chance to develop leadership skills. Here, Senecal helped her team succeed by setting achievable goals, being consistent, and learning how to communicate with her team members. Check out Salary to know more.
When it comes to generating new business, Lori cites the need to familiarize you with all the details about the internal and external of the organization. This way, she can build robust and unique advertising and marketing campaigns. She also appreciates the role that technology has played in her personal life and at CP+B agency. Twitter, for example, provides a brief recap of the all the happenings around the world while Instagram captures all her travel memories. You can also subscribe on YouTube.
Read more: http://www.huffingtonpost.com/laura-dunn/women-in-business-lori-se_b_6892024.html
It is getting harder and harder to actually promote any products these days. There is a surge in online shopping and a decrease in print media. This means that fewer people have been able to even see many of the print ads that are out there. This is why it takes executives in leadership roles like Lori Senecal that have gained a considerable amount of experience in the world of marketing. She is a branding expert that has proven that she has what it takes to bring Crispin Porter + Bogusky advertising agency to the next level.
She has served in presidential roles before so she is no stranger to work of this nature. Lori has spoken at the 3% Conference on Salary.com, and she has served as motivation to all of those that have a talent for marketing and building brands. This 3% Conference is where female talent and leadership is put in the spotlight. Women need these types of conferences because there are so few women that are in executive positions at https://twitter.com/digitalori?lang=en. There are not a lot of women in positions of power, so the women that have made it to the top have to champion the others women that are interested in building a career in the executive world.
Lori Senecal is someone that a lot of women listen to when they are interested in hearing a powerful speaker. She has become this source of inspiration that has managed to secure the role of Global CEO, and Lori has won awards for her work prior to stepping into this role. She has equipped herself with strategic planning experience that is connected with companies like Nestle and Coca-Cola.
She has worked as the Global Chairman and CEO of KBS so she has the experience that it takes to move this Crispin Porter + Bogusky advertising agency to the next level. Lori Senecal has a background in marketing, and she has a strong desire to coach others and relay her skills to an upcoming generation that currently relies on social media more than print media to market products. Lori Senecal realizes that times are changing, but she still holds to some tried and tested methods of marketing.