Whitney Wolfe is a 29 year old entrepreneur. In her years she has achieved much that is to be admired. As one of the co-founders of Tinder, she has enjoyed years of success with her startup Bumble. Whitney Wolfe began work on her startup after her time spent at Tinder came to an end. Now, Bumble is one of the largest dating apps on the marketplace. She has achieved year over year increased returns and is the largest competitor to Tinder. Bumble has more than 22 million users worldwide and their customer base is still growing. Whitney Wolfe wants to help women around the world achieve a new freedom in the dating world. Where men normally approach women first, the women who use Bumble have the ability to control who messages them.
This eliminates the chance of harassment and cyberbullying. In the world of modern digital connectivity this is ever more important. An addition that was recently added to Bumble is Bumble Bizz. Bumble Bizz has given professional women and men the ability to connect with others who have similar business interests. Because many women were being approached by men on LinkedIn, this app offers the ability to streamline all communications and keep everything professional. Sexism in the workplace is a major problem that Whitney Wolfe has tackled. By building Bumble Bizz she has eliminated the problem of women being approached outside of their comfort zone. When the woman has the ability to approach the man first it creates a sense of security and safety. The women who use the app gain a sense of empowerment.
Men sometimes report a sense of having their ego bruised because it is traditional for the man to make the first move; however, many men report less rejection due to women approaching them first. This method removes the aggression from the process of dating and puts the power in the hands of women who were traditionally taught to be shy and play hard to get. When women have the opportunity to make the first move the playing field of dating is leveled out in Bumble and Bumble Bizz. Whitney Wolfe has experienced depression, anxiety, and sexual discrimination in her previous workplaces. She empathizes with women who want to succeed in the professional world and still maintain their ability to find love. By creating Bumble and listening to her primary audience she has opened up a world of opportunity.