Lori Senecal is a renowned organization leader in the marketing industry residing in New York.As a leader, she has the passion for bringing out the best of people and companies. She holds a degree in sales and marketing, with expertise in the multinational account, brand architect, integrated marketing, and data analytics. Lori currently works as the global chief executive officer of Crispin Porter and Bogusky. She is responsible for overseeing the company’s global growth and development as well as coordinating offices. She was privileged to work with popular brands in the universe including Nestle, Staples, Xbox, Weight Watcher’s, Sprint, Applebee’s, InBev, Molson, and Nabisco. Senecal’s innovation skills made her establish a young-adult marketing unit, TAG Ideation, in 2003. For more details visit Crunchbase.
Lori Senecal started her career in 2005, at DDB Worldwide Communications Group Inc. She served the company as the chief marketing officer and later as the head of the entire sales and marketing division for three years. Lori’s realization of TAG Ideation made her get an employment opportunity at McCann Erickson Worldwide, a division of McCann Worldgroup Inc., as a deputy managing director of TAG-New York. Lori Senecal prospered and got appointed as the accountant management director as well as the executive vice president of McCann Worldgroup. Later In 2009, she got employed at Kirshenbaum Bond and Partners as the chief executive officer, president, and a partner. In 2014 Lori Senecal advanced in the corporate world to become the director and chief executive officer of MDC Partners. During her reign at MDC, she designed and implemented strategic visions that promoted collaboration and growth of the company’s network. Early 2015 she became the CEO of CP&B. Check out Adweek to know more.
According to Salary, Lori Senecal has reformed the culture and business of CP&B, making it be among the most creative companies in the world. Lori enhanced the firm’s yield and boosted entrepreneurship spirits within the agency. She joined the Advertising Council is a member as well as the director. Lori Senecal’s innovative and competitive leadership skills have made her honored in the corporate world by receiving several awards including a woman to watch in the marketing industry. According to Fast Company, Senecal is among the most creative people in business in 2017.