Evolution of Smooth
Want to hear a huge success story? Then you’ve got to check out an article that features popular lip care company, Evolution of Smooth, better known as EOS. This company not only changed the look of your daily lip balm but it is sweeping the nation, thanks to its unique characteristics and the fact that it’s an organic, hypoallergenic line of products.
Hit or Miss?
Instead of your typical vertical tube of flavored lip balm, EOS lip balm strived to change the entire look into a spherical orb of deliciously flavored, colored lip balm. Initially, it was hard to market a new product going up against all the classics like Burt’s Bees and Blistex, but with the appropriate amount of advertisement, this company was off the ground in no time.
Evolution of Smooth is presently the most advertised lip care company in the industry to date and thanks to the reviews of beauty bloggers nationwide, plus seeing many celebrities enjoying the product, this company is expected to hit two billion in the near future. EOS products are often seen on the shelves of Target, Walmart and Walgreens stores. Selling one million units per week has been their steady flow, but EOS is smart in advertising and selling limited edition sets that people can’t wait to get their hands on.
Visit the website at EvolutionofSmooth.ca.
You can read more about this vastly successful company in this informative article: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick