Bruno Fagali Explains The “Photoshop Alert” Law

Bruno Fagali practices the law in Sao Paulo, Brazil. He is a manager and ethics compliance officer for a media company called New / SB. He also has his own law firm. He has several years of experience in the industry. One of the big legal issues in Brazil is corruption.

Bruno Fagali has received an extensive college education in anti-corruption laws as well as other law fields like ethics and administrative law. Bruno Fagali is a Brazilian attorney at law who has his own legal practice, Fagali Advocacia. He holds a bachelor’s degree in law, which he acquired in 2009. He went to Pontifical Catholic University, and finished his masters in the same institution.

Explaining laws to people is something that Bruno Fagali enjoys doing. He talks to people about various laws and also operates a blog on his law firm’s website. The Fagali Advocacia website has a section called Fagapress where he publishes his articles. One of them is about a new law in France called the “Photoshop Alert” law. Starting in the beginning of October 2017 every advertisement in the country must have the phrase “retouched photograph” places on it if digital retouching has taken place on the body of the model it depicts. This is regarded as a health issue as digitally enhanced photos portray entirely unobtainable bodies, usually women. According to the goal is to stop disease such as anorexia which afflicts around 30,000 to 40,000 people in France. Most of the people suffering from anorexia are teenaged girls who want to achieve the look that they see in advertising.

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Bruno Fagali says that this isn’t the first law of its type. A similar law was passed in 2012 in Israel and a law like this was discussed in Australia in 2014. Bruno Fagali says that there have been discussions about a law like this in Brazil and a law was passed in 2010 that requires a similar notice on advertising.

Besides being an issue legally, Bruno Fagali says that the advertising world is also slowly figuring out on its own that they need to have higher standards when it comes to advertising. Slapping an extremely thin girl into an advertisement isn’t doing anyone any favors and in fact is harming their customers. He says that it doesn’t really make sense that in this day and age the advertisers are still resorting to this type of ads for their products.